In order to create an advertising proposal i need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise my SwissBliss Trainers is £100,000.

I want my advert to introduce new trainers called SwissBliss to the footwear market.

The advertising i want for my advert is a print advert because it would suit my campaign and more people will be about to see it.

In my print advert i would like it to bright and colourful, so the advert will catch peoples eyes and make more people see the product that im doing so it can then come more popular. I think a stylish advert will fit in with my trainers as they are new design out.

My target market is :-This is Kelly smith she is 16 years and lives in goffs oak.
She wears designer tops and skinny jeans with high top trainers. She enjoys going out with her friends and likes to go shopping to get the lastes fashion. She shops in Nike town, Jd and other stylist sports shops.