target audience

This is Ellie Emmons, she is 17 years old and lives in london. Her dress sense is quiet straight forward, usually she dresses just in jeans and a fancy top, but as you can see thats not what she is wearing in this picture, she has gone for the more sporty cloths. she likes to hang out with her friends and go shopping on the weekend with the money that she has earned, to topshop, river island and new look.

she enjoys watching films, such as mean girls, white chicks and then the adventure films such as die hard and the james bonds films.

this girl would like to listen to r 'n' b and hip hop music most of the time.

digital printing

Digital Printing Hannah Kelly

The ASA is the UK's most independent advertiser across all media. They work to make sure that all of their adverts are truthful, decent, legal, and honest.

The codes of ASA use in its judgment’s are CAP and BCAP, the BCAP is responsible for maintaining the UK's Code of Broadcast Advertising and the CAP is responsible for the rulebook The UK Code of non-Advertising

From 1st of March marketing communications on websites will be regulated by the ASA.

A Coca Cola advert was banned because it was thought to of been misleading because it was branded as 'nutritious' because it contained all of the recommended daily allowance of vitamin C. One of the complaints thought that the 500 ml bottle of drink had 30g of sugar and in that case was not branded nutritious but as a matter of fact only 23g.

When i make my own advert I will need to check the ASA rules and regulations to make sure my adverts comply with the ASA rules and regulations.

questions

How does your finished product compare to your design?
i think my design and finished product was a little bit different as i couldnt decide what colours to use, but other then that everything on my design went on my finished product.

How has technology helped turn your design into a real product?
it has helped by making the design look more real and more affective, and made it look much better

Do you feel that your product is suitable for your target audience?
I feel my product is defiantly suitable for my target audience as it fits the right age group.

Describe two challenges you have overcome?
i have over come, designing product on photoshop and using all the elements and secondly i have over come uploading on to scribd then transferring it onto blogspot.

describe the technical skills you have gained?
i have gained photoshop skills, as i can now work on a product and make a ad or magazine cover.

questionnaire for magazine cover

Questionnaire Hannah Kelly for magazine cover

CAP codes used by the ASA

My advert fits all the CAP codes used by the ASA because my advert is straight forward, with just a picture of the product i am advertising, which is not offensive and does not give out the impression that you will be better in any sports or anything like that. i could of made an advert that would tell you, by wearing these trainers you would become better in all activities of sport and make you capable of doing them, but this is not what my advert is advertising and that is why my advert is not offensive. An example of an offensive advert would be Jack wills advert which they are modeling the cloths naked, which has attracted young children from the age of 13, to wear the underwear, but the cloths line of underwear should be 18-22 year olds. thats why this advert and many others of Jack wills got banned.

tally questionnaire

tally questionnaire