Monday, 14 March 2011
Product and Brand name
My product is going to be high top and low top trainers, and the company is going to be SwissBliss as it is a very catchy name and my brand name is going to be highlow as there will be high top trainers and low top trainers.
Monday, 7 March 2011
Thursday, 3 March 2011
In order to create an advertising proposal i need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise my SwissBliss Trainers is £100,000.
I want my advert to introduce new trainers called SwissBliss to the footwear market.
The advertising i want for my advert is a print advert because it would suit my campaign and more people will be about to see it.
In my print advert i would like it to bright and colourful, so the advert will catch peoples eyes and make more people see the product that im doing so it can then come more popular. I think a stylish advert will fit in with my trainers as they are new design out.
My target market is :-This is Kelly smith she is 16 years and lives in goffs oak.
She wears designer tops and skinny jeans with high top trainers. She enjoys going out with her friends and likes to go shopping to get the lastes fashion. She shops in Nike town, Jd and other stylist sports shops.
The advertising budget for my campaign to advertise my SwissBliss Trainers is £100,000.
I want my advert to introduce new trainers called SwissBliss to the footwear market.
The advertising i want for my advert is a print advert because it would suit my campaign and more people will be about to see it.
In my print advert i would like it to bright and colourful, so the advert will catch peoples eyes and make more people see the product that im doing so it can then come more popular. I think a stylish advert will fit in with my trainers as they are new design out.
My target market is :-This is Kelly smith she is 16 years and lives in goffs oak.
She wears designer tops and skinny jeans with high top trainers. She enjoys going out with her friends and likes to go shopping to get the lastes fashion. She shops in Nike town, Jd and other stylist sports shops.
Thursday, 17 February 2011
Thursday, 3 February 2011
What is the purpose of the ASA?
The ASA is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
What code does the ASA use in its judgements?
The Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
What new area does the ASA cover from march this year?
From March 1st marketing communications on websites will be regulated by the ASA.
Write about an example of an ASA decision on a complaint
An example of a ASA complaint is that the complaint will be resolved in an average of 13 days
The ASA is the UK's independent regulator of advertising across all media, including, from 1 March, marketing on websites. We work to ensure ads are legal, decent, honest and truthful by
applying the Advertising Codes.
What code does the ASA use in its judgements?
The Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).
BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.
CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.
What new area does the ASA cover from march this year?
From March 1st marketing communications on websites will be regulated by the ASA.
Write about an example of an ASA decision on a complaint
An example of a ASA complaint is that the complaint will be resolved in an average of 13 days
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